Roxy Wireless Phone - For Girls Who Just Wanna Have Fun Nov 25, 2002 – By Barry Zellen
Boost Mobile and Quiksilver, Inc. have announced an exclusive brand alliance
to release a limited edition Roxy wireless phone in the Boost Mobile range of
handsets.
Roxy and Boost Mobile have announced a phone for the teenage girl on the go:
the Roxy wireless phone.
With some 137 million Americans spending about $70 billion a year on mobile
telecommunications services, cellular providers are increasingly looking to
attract teenagers. Currently, the industry has reached only about 20 percent
of the teenage and college-student markets. There are approximately 15
million teenage girls in the US who wield around $75 billion a year in
discretionary funds.
The Roxy label, owned by Quiksilver, is the world leader in casual lifestyle
apparel and accessories for young women. For young girls, wireless devices
are a part of everyday life - as a fashion statement, avenue for
self-expression and communication device. The Roxy brand represents freedom,
fun and individual expression which is mirrored in the design and custom
features of the Roxy wireless phone, manufactured by Motorola.
The phone features:
> Ringtones specifically selected with the Roxy girl in mind include
"Funky Town", "Girls Just Wanna Have Fun", "California Dreaming", and Wake Me
Up Before You Go-Go".
> Pre-loaded Java games including Tetris and Snood from THQ.
> No credit checks, hidden charges or monthly bills. BOOST Mobile
customers pay for minutes only as they need them through the purchase of
RE-BOOST? cards
> BOOST 2WAY long range walkie-talkie feature.
> Built in speaker phone, 250-entry phonebook, voicemail, vibra call
alert.
> National roaming, text messaging and always on wireless Web access
The Roxy label, owned by Quiksilver, is the world leader in casual lifestyle
apparel and accessories for young women. The new alliance marks the first
time this lifestyle brand has extended to the wireless phone market.
The Roxy brand represents freedom, fun and individual expression which is
reflected in the design and custom features of the Roxy wireless phone,
manufactured by Motorola.
Created for the active girl who surfs, skates, snowboards or hangs out with
friends, Roxy aims to complement this girl's life with fresh and innovative
products, such as this new mobile phone and other on-the-go lifestyle
products.
"Wireless phones are a part of every day life, both as a fashion statement
and as an essential communications device", said Peter Adderton, CEO of BOOST
Mobile, LLC. "Today, more owners are customizing their phone's body and
sound, using it as an avenue for self-expression. Young women want the latest
and greatest in fashion, and that applies to both clothing and accessories,
which today includes wireless phones. We are very excited to be able to bring
the Roxy wireless phone exclusively to the BOOST Mobile service, and this is
one of many initiatives we are working on for the lifestyle wireless market."
"This alliance is making brand history and we're thrilled to have the
opportunity to work with BOOST Mobile and Motorola on the Roxy Phone. It is
an extremely high quality product that was designed in house, so we know it
is reflective of the Roxy brand's sensibility. Our close working relationship
with BOOST Mobile ensures that the marketing, sales and product plans are all
focused on delivering the best possible customer experience," said Matt
Jacobson, VP of Quiksilver Entertainment.
The Roxy wireless phone features ringtones specifically selected by the Roxy
design and marketing team with the "Roxy girl" in mind, such as "Funky Town",
"Girls Just Wanna Have Fun", "California Dreamin", and "Wake Me Up Before You
Go-Go". The Roxy wireless phone also comes complete with a striking blue back
lighting, and pre-loaded Java games, including Tetris and Snood from THQ, and
Blazing Boards by Cybiko.
As with all of BOOST Mobile's models, the Roxy wireless phone comes with
BOOST 2WAY, the long range walkie-talkie feature. Additional features include
built-in speakerphone, 250-entry phonebook, voicemail, vibra call alert,
national roaming, text messaging, and 'always on' wireless web access.
Currently available in California and Nevada, BOOST Mobile p
hones are designed specifically to add value and compliment the lifestyle
needs of today's active youth. The Roxy wireless phone adds to Boost Mobile's
six other wireless models.
In time for the holiday season, the Limited Edition Roxy phone will be
available in California and Nevada at select Quiksilver Boardriders Club
stores, select Surf & Specialty stores that carry the Quiksilver and Roxy
brands, such as Zumiez, Sun Diego, Val Surf, and Doheny Board Centre, as well
as Best Buy, Good Guys, Wherehouse Music and Nextel Retail Stores. For a
complete list of authorized BOOST Mobile retailers, please visit
www.boostmobile.com . Information about the phone and registration to get
updates on sales and e-commerce can also be found through Roxy's website, at
www.roxy.com/phone .
The suggested retail price of the Roxy phone will be $199, which includes $25
in wireless service credits that are loaded upon activation. There are no
credit checks, hidden charges or monthly bills. BOOST Mobile customers pay
for minutes only as they need them through the purchase of RE-BOOST cards.
RE-BOOST cards are available in $20, $30 and $50 denominations and may be
purchased as needed at all authorized BOOST Mobile retailers and 7-Eleven.
Pay-as-you-go pricing for BOOST Mobile service will offer a simple, flat rate
of 25 cents per minute 24 hours a day, seven days a week. Use of BOOST 2WAY,
the long-range walkie-talkie feature, which is available with all BOOST
wireless phones, is only $1.00 per day for unlimited use, and the fee is only
charged on days when the service is actually used. BOOST Mobile 'always on'
wireless web access and text messaging are only 20 cents per day each for
each of those services for unlimited use per day.
BOOST Mobile LLC, headquartered in Irvine, Calif, is a lifestyle-based
telecommunications company that focuses solely on developing and distributing
communications products for the youth market. BOOST Mobile's offerings
include pay-as-you-go wireless phone service with BOOST 2WAY walkie-talkie
feature, RE-BOOST pay-as-you-go airtime cards and a wide range of
accessories, Java games for wireless phones, downloadable ring-tones and
other cutting-edge mobile services. BOOST Mobile's marketing is centered on
youth activities such as action sports, music, fashion and entertainment. The
BOOST Mobile brand is also one of the leading youth brands for
telecommunications in Australia and New Zealand.
Quiksilver designs, produces and distributes clothing, accessories and
related products for active-minded people and develops brands that represent
a casual lifestyle - driven from a boardriding heritage. Quiksilver's
authenticity is evident in its innovative products, events and retail
environments across the globe.
Quiksilver's primary focus is apparel for young men and young women under the
Quiksilver, Roxy, Raisins, and Radio Fiji labels. Quiksilver also
manufactures apparel for boys (Quiksilver Boys and Hawk Clothing), girls
(Roxy Girl, Teenie Wahine and Raisins Girls), men (Quiksilveredition and
Fidra) and women (Leilani swimwear), as well as snowboards, snowboard boots
and bindings under the Lib Technologies, Gnu, Supernatural Manufacturing and
Bent Metal labels. Quiksilver's products are sold throughout the world,
primarily in surf shops and specialty stores that provide an outstanding
retail experience for their customers. For further information about
Quiksilver Inc., please visit www.quiksilver.com and www.hawkclothing.com.
For more information, please contact Vanessa U. Vida, Ogilvy Public
Relations by phone at (415) 677-2747 or by e-mail at:
vanessa.vida@ogilvypr.com.
Roxy Wireless Phone - For Girls Who Just Wanna Have Fun
